Design Thinking For Product Leaders
All that you need to know about Design Thinking
Design Thinking is an approach that enables even the most traditional thinkers to think innovatively and create outcomes that are beneficial for the customer. It is a human-centered design process that makes problems seem simple and manageable.
Why the interest in design thinking now? It is because the process of design thinking has been found to lead to greater creativity and better solutions for problems.
Dr. Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. Pavan works closely with the Karnataka Knowledge Commission, FICCI, NHRD, Bangalore Chamber of Industry and Commerce, CII, and European Business Group, among other industry bodies towards shaping their innovation activities.
Pavan is author of over a dozen papers and articles published in national and international journals, and has contributed to three books on innovation and creativity. He is a Gold Medalist from MBM Engineering College Jodhpur, and did his PGDIE from NITIE Mumbai. Currently, Pavan completed his Doctoral Studies from IIM Bangalore in the domain of innovation management.