Product Management Fundamentals

Start the Journey to becoming a Product Manager

   Watch Promo

Learn the relevant skills to get into the hottest role in tech today!

The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.

What will you learn?

  • Get a sound introduction to the world of products
  • Understand value and the value management journey that is critical to the lifecycle of all products
  • Understand the Adaptive Productizing Process, a leading framework for product innovation
  • Learn the nuances and career track of the Product Manager role.


No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.


A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.

Course Includes:

  • On-demand video of the course material
  • Supplementary Resources
  • Lifetime access to all material
  • Chapter-end and course-end quizzes
  • Study Guide

Your Instructor

Rahul Abhyankar
Rahul Abhyankar

Prof. Rahul Abhyankar is Cofounder and Director of Faculty & Programs at the Institute of Leadership, a sought-after keynote/guest speaker and Lean Startup Educator. He has over 25 years of high tech experience spanning product management leadership and engineering roles across large multinational companies and startups, delivering new product innovation in software, cloud, data analytics, hardware, and SaaS products/platforms. Prof. Abhyankar is passionate about building products, cross functional leadership, mentoring and coaching.

He was previously the Vice President of Product Management (Global Threat Intelligence) at McAfee . Prof. Abhyankar is based in California, USA. He has an MBA in Marketing, Strategy and General Management from the Olin Business School at Washington University.

Course Curriculum

Available in days
days after you enroll

Courses Included with Purchase

What Product Leaders Need to Know about DevOps
Rajesh Raheja
Crossing the Chasm
Crossing the Chasm by Michael Eckhardt
Michael Eckhardt
UX Design
5 UX Design Tips for Product Leaders
Dr. Wayne Neale
Go To Market
Essential Go to Market Considerations
Eric Winsborrow
Thought Leadership
The Power of Thought Leadership and Personal Branding
Jamie Barnett

Original Price: $0

Frequently Asked Questions

When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish.
I don't have any background in technology or programming. Can I still take this course?
Relax! You don't need to be a programmer to take this course (or to be a product manager). What is essential is a deep empathy for customers, and some experience in the domain where you want to be a product manager.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What are the system requirements to take the course?
A computer and an up-to-date browser with a sound card and speakers are necessary.
I love this course! What's next?
Watch this space! We are busy creating the follow-up courses to this one.
Who should I contact if I have more questions?
Contact us at [email protected] and we are happy to answer your questions.

Get started now!