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Value Proposition Design

Your Instructor


Rahul Abhyankar
Rahul Abhyankar

Prof. Rahul Abhyankar is Cofounder and Director of Faculty & Programs at the Institute of Leadership, a sought-after keynote/guest speaker and Lean Startup Educator. He has over 25 years of high tech experience spanning product management leadership and engineering roles across large multinational companies and startups, delivering new product innovation in software, cloud, data analytics, hardware, and SaaS products/platforms. Prof. Abhyankar is passionate about building products, cross functional leadership, mentoring and coaching.

He was previously the Vice President of Product Management (Global Threat Intelligence) at McAfee . Prof. Abhyankar is based in California, USA. He has an MBA in Marketing, Strategy and General Management from the Olin Business School at Washington University.



Class Curriculum


  Introduction
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  Chapter 1 - Understanding Customers
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  Chapter 2 - Customer Interaction
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  Chapter 3 - Communicating With Your Customers
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  Chapter 4 - Ethnography
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  Chapter 5 - Persona
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  Chapter 6 - Buyer Persona
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  Chapter 7 - Understanding The Problem and Solution
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  Chapter 8 - Summary
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!