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Value Proposition Design
Introduction
Value Proposition Design - Course Introduction (1:19)
Context Setting (1:40)
Course Objective (0:58)
Chapter 1 - Understanding Customers
1.1 Importance of Understanding Your Customers (4:32)
1.2 - How to understand your customer (3:19)
Chapter 2 - Customer Interaction
2.1 - Introductions (4:16)
2.2 - Building Relationships and Understanding Customer's Environment (1:48)
2.3 - References (1:10)
2.4 - Take Notes (2:25)
Chapter 3 - Communicating With Your Customers
3.1 - Effective Communication (4:19)
3.2 - B2B Communication (5:53)
Chapter 4 - Ethnography
4.1 - Ethnography and It's Importance (7:23)
Chapter 5 - Persona
5.1 - What is a Persona (3:42)
5.2 - Creating Personas - Persona BAG (4:56)
5.3 - BAG Framework - Behaviour,Aspirations, Goals (1:56)
5.4 - Designing a Sample Persona (15:24)
Chapter 6 - Buyer Persona
6.1 - Building a Buyer Persona (9:48)
6.2 - Why do Personas Fail (9:29)
Chapter 7 - Understanding The Problem and Solution
7.1 - Understanding the Problem (19:10)
7.2 - Understanding the Solution (17:31)
Chapter 8 - Summary
Final Quiz
8.1 - Summary (0:52)
8.1 - Summary
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