This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Value Proposition Design
Introduction
Value Proposition Design - Course Introduction (1:19)
Context Setting (1:40)
Course Objective (0:58)
Chapter 1 - Understanding Customers
1.1 Importance of Understanding Your Customers (4:32)
1.2 - How to understand your customer (3:19)
Chapter 2 - Customer Interaction
2.1 - Introductions (4:16)
2.2 - Building Relationships and Understanding Customer's Environment (1:48)
2.3 - References (1:10)
2.4 - Take Notes (2:25)
Chapter 3 - Communicating With Your Customers
3.1 - Effective Communication (4:19)
3.2 - B2B Communication (5:53)
Chapter 4 - Ethnography
4.1 - Ethnography and It's Importance (7:23)
Chapter 5 - Persona
5.1 - What is a Persona (3:42)
5.2 - Creating Personas - Persona BAG (4:56)
5.3 - BAG Framework - Behaviour,Aspirations, Goals (1:56)
5.4 - Designing a Sample Persona (15:24)
Chapter 6 - Buyer Persona
6.1 - Building a Buyer Persona (9:48)
6.2 - Why do Personas Fail (9:29)
Chapter 7 - Understanding The Problem and Solution
7.1 - Understanding the Problem (19:10)
7.2 - Understanding the Solution (17:31)
Chapter 8 - Summary
Final Quiz
8.1 - Summary (0:52)
5.2 - Creating Personas - Persona BAG
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock